When viewers tune in to watch Queen of the Point in Siargao, the broadcast is powered by a team that understands both sides of the beach: the technical side of sports broadcasting and the culture of surfing itself.
Asian Sports Network (ASN) is a digital sports streaming platform dedicated to bringing sporting events across Asia to a wider global audience. While the company covers multiple sports, including MMA and tennis, ocean sports remain close to the team’s heart.
“We all surf,” says Sam Norwood, Director of Asian Sports Network. “Some days on the beach are long, but generally there is absolutely nothing better than getting to watch surfing all day.”
Founded with the goal of giving underrepresented events a professional broadcast platform, ASN focuses on competitions that might otherwise never reach a live audience beyond the beach.
“From day one, our core mission has been to bring events to sports fans’ screens that otherwise wouldn’t be broadcast live,” says Norwood.
Why ASN Chose to Support Queen of the Point
Queen of the Point in Siargao was a natural fit.
The event takes place at one of ASN’s favorite surf destinations and reflects a belief the team strongly holds: giving women’s surfing the spotlight it deserves.
The competition also highlights a side of Siargao many surfers don’t immediately associate with the island.
“Siargao is often seen as a high-performance shortboard destination,” Norwood explains. “But it’s also incredible for longboarding.”
Through the broadcast, viewers around the world can experience the event’s atmosphere, the beach community, and the athletes’ performances.
One moment from last year’s contest illustrates exactly why that matters. A crowd-favorite wave by young surfer Lilo Eigenmann Alipayo went viral and has since been viewed more than 1.8 million times.
Capturing Surfing the Right Way
Surf competitions are notoriously difficult to broadcast well. Too little production and the experience falls flat. Too much and the event becomes financially unrealistic.
ASN’s team brings nearly 15 years of surf-broadcasting experience to the table, including previous work with World Longboard Tour events in China and Taiwan.
Their approach focuses on a balance between quality and accessibility.
“It doesn’t need to be streamed in 4K with 50 different camera angles,” says Norwood. “But it also can’t be one shaky camera that buffers on YouTube every two minutes.”
Instead, ASN focuses on a clean, reliable setup that captures the feel of the event: beach commentary, live scores, and camera angles that draw viewers into the lineup.
Building an Ecosystem for Surf Events
Beyond the cameras, ASN positions itself as a platform that connects event organizers, sponsors, and broadcast teams.
For events like Queen of the Point, that structure removes logistical barriers.
Event organizers can focus on running the competition and supporting athletes while ASN handles digital distribution, production, and sponsor integration.
The goal is simple: expand the reach of grassroots competitions without losing their authenticity.
Expanding the Visibility of Surfing in Asia
Across Asia, surf culture is growing rapidly, yet media infrastructure has often lagged behind the region’s talent and waves.
ASN is on a mission to change that.
“Asia has some of the most spectacular coastlines and passionate surf communities on the planet,” says Norwood. “We want to bridge the gap and bring these events to a regional and global audience.”
By broadcasting local competitions to a wider audience, ASN hopes to prove that world-class surf events don’t only come from Australia, Hawaii, or California.
They’re happening across Asia too.
Looking Ahead
Asian Sports Network is still a young company, but its ambitions are big.
The team hopes to build ASN into the definitive home for Asian sports culture while continuing to support emerging communities, such as women’s longboarding.
New features are already in development. One example is a “Watch & Shop” service currently launching in Indonesia that allows viewers to purchase products directly during live broadcasts.
For May, however, the focus remains on events like Queen of the Point.
The goal is simple: bring the beach to the screen and allow audiences everywhere to experience the energy of competitions that might otherwise go unseen.
